USNA (USNA) revenue breakdown
By segment, Core nutritional is the largest at 84% of fiscal 2025 revenue; Hiya direct-to-consumer grew fastest, 6599% a year over 1 years.
By region, Greater China is the largest at 46% of fiscal 2025 revenue; North Asia grew fastest, 5% a year over 8 years.
Revenue by segment
Fiscal years, as USNA reports them in its 10-K filings; fiscal 2025 total $925M.
| Segments | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|
| Core nutritional | $995M | $915M | $846M | $775M | 84% |
| Hiya direct-to-consumer | — | — | $2M | $132M | 14% |
| Other | $4M | $6M | $7M | $18M | 2% |
Revenue by region
Fiscal years, as USNA reports them in its 10-K filings; fiscal 2025 total $925M.
| Regions | 2016 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Greater China | $502M | $654M | $536M | $531M | $563M | $502M | $475M | $458M | $425M | 46% |
| Americas And Europe | $252M | $233M | $209M | $220M | $223M | $197M | $181M | $172M | $298M | 32% |
| Southeast Asia Pacific | $206M | $225M | $220M | $270M | $270M | $190M | $164M | $147M | $132M | 14% |
| North Asia | $46M | $77M | $96M | $115M | $130M | $109M | $101M | $78M | $71M | 8% |
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Where does USNA make its money?
In fiscal 2025, by segment: Core nutritional $775M, Hiya direct-to-consumer $132M, Other $18M.
From USNA's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.