Stagwell (STGW) revenue breakdown
By segment, Marketing Services is the largest at 38% of fiscal 2024 revenue; Communications grew fastest, 40% a year over 1 years.
By product, Creativity and Communications is the largest at 47% of fiscal 2024 revenue, growing 72% a year over 4 years.
Revenue by segment
Fiscal years, as Stagwell reports them in its 10-K filings; fiscal 2024 total $2.8B.
| Segments | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing Services | — | — | — | — | — | — | — | $1.0B | $1.1B | 38% |
| Communications | — | — | — | — | — | — | — | $503M | $703M | 25% |
| Media & Commerce | — | — | — | — | — | — | — | $662M | $695M | 24% |
| Digital Transformation | — | — | — | — | — | — | — | $324M | $336M | 12% |
| The Marketing Cloud | — | — | — | — | — | — | — | $26M | $32M | 1% |
| Integrated Agencies Network | — | — | — | — | $222M | $771M | $1.5B | — | — | — |
| Brand Performance Network | — | — | — | — | $262M | $425M | $757M | — | — | — |
| Global Integrated Agencies | $713M | $688M | — | — | — | — | — | — | — | — |
| Integrated Networks - Group B | — | — | $551M | $532M | — | — | — | — | — | — |
| Communications Network | — | — | — | — | $383M | $248M | $436M | — | — | — |
| Integrated Networks - Group A | — | — | $394M | $392M | — | — | — | — | — | — |
| Domestic Creative Agencies | $97M | $278M | — | — | — | — | — | — | — | — |
| Specialist Communications | $170M | — | — | — | — | — | — | — | — | — |
| Media & Data Network | — | — | $183M | $161M | — | — | — | — | — | — |
| Specialist Communications | — | $154M | — | — | — | — | — | — | — | — |
| Media Services | $158M | $150M | — | — | — | — | — | — | — | — |
| All Other | — | — | — | — | — | — | $20M | — | — | — |
Revenue by product
Fiscal years, as Stagwell reports them in its 10-K filings; fiscal 2024 total $2.8B.
| Products | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Creativity and Communications | — | — | — | — | $152M | $591M | $1.2B | $1.2B | $1.3B | 47% |
| Digital Transformation | — | — | — | — | $375M | $374M | $774M | $637M | $718M | 25% |
| Performance Media and Data | — | — | — | — | $253M | $193M | $280M | $295M | $324M | 11% |
| Stagwell Marketing Cloud Group | — | — | — | — | — | $148M | $199M | $236M | $280M | 10% |
| Consumer Insights and Strategy | — | — | — | — | $108M | $163M | $213M | $192M | $190M | 7% |
| Food & Beverage | $267M | $314M | $313M | $280M | — | — | — | — | — | — |
| Communications | $160M | $209M | $178M | $185M | — | — | — | — | — | — |
| Consumer Products | $148M | $162M | $163M | $167M | — | — | — | — | — | — |
| Retail | $182M | $178M | $153M | $149M | — | — | — | — | — | — |
| Other | $131M | $139M | $151M | $134M | — | — | — | — | — | — |
| Technology | $109M | $99M | $104M | $118M | — | — | — | — | — | — |
| Financials | $85M | $105M | $110M | $112M | — | — | — | — | — | — |
| Healthcare | $115M | $124M | $128M | $102M | — | — | — | — | — | — |
| Transportation and Travel/Lodging | $58M | $57M | $86M | $89M | — | — | — | — | — | — |
| Automotive | $129M | $127M | $89M | $79M | — | — | — | — | — | — |
Revenue by region
Fiscal years, as Stagwell reports them in its 10-K filings; fiscal 2025 total $2.9B.
| Regions | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UNITED STATES | $1.1B | $1.2B | $1.2B | $1.1B | $804M | $1.2B | $2.2B | $2.1B | $2.3B | $2.2B | 77% |
| Other | $158M | $218M | $199M | $195M | $42M | $144M | $287M | $307M | $339M | $491M | 17% |
| UNITED KINGDOM | — | — | — | — | $41M | $106M | $182M | $161M | $165M | $172M | 6% |
| CANADA | $124M | $123M | $124M | $105M | — | — | — | — | — | — | — |
Questions
Where does Stagwell make its money?
In fiscal 2024, by segment: Marketing Services $1.1B, Communications $703M, Media & Commerce $695M, Digital Transformation $336M, The Marketing Cloud $32M.
From Stagwell's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.