Planet Fitness (PLNT) revenue breakdown

Consumer Cyclical · Leisure · Market cap $3.5B

By segment, Corporate-owned clubs is the largest at 41% of fiscal 2025 revenue, growing 20% a year over 9 years.

By product, Corporate-owned clubs is the largest at 41% of fiscal 2025 revenue, growing 23% a year over 8 years.

Revenue by segment

Fiscal years, as Planet Fitness reports them in its 10-K filings; fiscal 2025 total $1.3B.

Segments2016201720182019202020212022202320242025Share
Corporate-owned clubs$105M$112M$139M$160M$117M$167M$379M$449M$502M$546M 41%
Franchise$116M$150M$224M$278M$206M$291M$330M$388M$423M$468M 35%
Equipment$157M$168M$210M$252M$83M$129M$228M$234M$256M$310M 23%

Revenue by product

Fiscal years, as Planet Fitness reports them in its 10-K filings; fiscal 2025 total $1.3B.

Products201620172018201920212022202320242025Share
Corporate-owned clubs$105M$112M$139M$160M$167M$379M$449M$502M$546M 41%
Franchise$97M$132M$175M$223M$238M$272M$318M$344M$381M 29%
Equipment$157M$168M$210M$252M$129M$228M$234M$256M$310M 23%
National advertising fund revenue——$42M$50M$52M$58M$70M$79M$87M 7%
Commission income$19M$18M$7M$4M————— —

Revenue by region

Fiscal years, as Planet Fitness reports them in its 10-K filings; fiscal 2025 total $1.3B.

Regions2022202320242025Share
United States$909M$1.0B$1.1B$1.3B 97%
Rest of world$28M$29M$40M$40M 3%
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Questions

Where does Planet Fitness make its money?

In fiscal 2025, by segment: Corporate-owned clubs $546M, Franchise $468M, Equipment $310M.

From Planet Fitness's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.