PLBY (PLBY) revenue breakdown
By segment, Direct-to-Consumer is the largest at 60% of fiscal 2025 revenue, growing 2% a year over 5 years.
By product, Consumer products is the largest at 59% of fiscal 2025 revenue, growing 2% a year over 5 years.
Revenue by segment
Fiscal years, as PLBY reports them in its 10-K filings; fiscal 2025 total $117M.
| Segments | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|
| Direct-to-Consumer | $64M | $148M | $105M | $78M | $70M | $71M | 60% |
| Licensing | $64M | $66M | $61M | $44M | $25M | $46M | 40% |
| Digital Subscriptions and Content | $18M | $31M | $19M | $21M | — | — | — |
Revenue by product
Fiscal years, as PLBY reports them in its 10-K filings; fiscal 2025 total $121M.
| Products | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|
| Consumer products | $64M | $148M | $105M | $78M | $70M | $71M | 59% |
| Trademark licensing | $64M | $66M | $61M | $44M | $25M | $46M | 38% |
| Digital subscriptions and products | $9M | $22M | $10M | $13M | $14M | $3M | 3% |
| Events and sponsorships | — | — | — | — | $398,000 | $236,000 | 0% |
| TV and cable programming | $11M | $10M | $9M | $8M | $7M | — | — |
Revenue by region
Fiscal years, as PLBY reports them in its 10-K filings; fiscal 2025 total $121M.
| Regions | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|
| United States | $76M | $152M | $77M | $62M | $56M | $40M | 33% |
| Australia | $4,000 | $21M | $42M | $32M | $31M | $29M | 24% |
| Luxembourg | — | — | — | — | — | $20M | 17% |
| China | $43M | $44M | $43M | $29M | $11M | $13M | 10% |
| United Kingdom | $5M | $6M | $12M | $11M | $10M | $12M | 10% |
| Other | $24M | $23M | $13M | $10M | $8M | $7M | 6% |
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In fiscal 2025, by segment: Direct-to-Consumer $71M, Licensing $46M.
From PLBY's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.