NUS (NUS) revenue breakdown
By segment, Americas is the largest at 19% of fiscal 2025 revenue; Manufacturing grew fastest, 12% a year over 7 years.
By product, Wellness is the largest at 46% of fiscal 2025 revenue; Other grew fastest, 47% a year over 9 years.
Revenue by segment
Fiscal years, as NUS reports them in its 10-K filings; fiscal 2025 total $1.5B.
| Segments | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Americas | — | $385M | $304M | $453M | $548M | $509M | $398M | $323M | $283M | 19% |
| Southeast Asia/Pacific | — | — | $346M | $362M | $337M | $344M | $267M | $245M | $210M | 14% |
| Manufacturing | $0 | $91M | $122M | $149M | $172M | $149M | $181M | $201M | $206M | 14% |
| Mainland China | — | $886M | $723M | $626M | $569M | $360M | $298M | $235M | $196M | 13% |
| Japan | — | $255M | $260M | $274M | $266M | $225M | $208M | $182M | $174M | 12% |
| Europe & Africa | — | $182M | $167M | $230M | $283M | $204M | $192M | $164M | $150M | 10% |
| South Korea | — | $373M | $330M | $326M | $354M | $269M | $236M | $164M | $130M | 9% |
| Hong Kong/Taiwan | — | $186M | $166M | $161M | $163M | $157M | $154M | $131M | $117M | 8% |
| Rhyz Other | — | — | — | — | $437,000 | $4M | $35M | $85M | $18M | 1% |
| Southeast Asia | — | $317M | — | — | — | — | — | — | — | — |
| Grow Tech | $0 | — | $137,000 | — | — | — | — | — | — | — |
Revenue by product
Fiscal years, as NUS reports them in its 10-K filings; fiscal 2025 total $1.5B.
| Products | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Wellness | $893M | $817M | $921M | $863M | $923M | $1.1B | $992M | $886M | $757M | $689M | 46% |
| Beauty | $1.3B | $1.5B | $1.7B | $1.4B | $1.5B | $1.4B | $1.1B | $859M | $682M | $568M | 38% |
| Other | $7M | $5M | $98M | $134M | $168M | $190M | $164M | $224M | $293M | $228M | 15% |
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Where does NUS make its money?
In fiscal 2025, by segment: Americas $283M, Southeast Asia/Pacific $210M, Manufacturing $206M, Mainland China $196M, Japan $174M.
From NUS's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.