NIU (NIU) revenue breakdown

· Market cap $155M

By product, Electric scooter sales is the largest at 90% of fiscal 2025 revenue; Accessory and spare parts sales grew fastest, 40% a year over 9 years.

By region, Mainland China is the largest at 93% of fiscal 2025 revenue, growing 31% a year over 9 years.

Revenue by product

Fiscal years, as NIU reports them in its 10-K filings; fiscal 2025 total $4.3B.

Products2016201720182019202020212022202320242025Share
Electric scooter sales$338M$710M$1.4B$1.8B$2.1B$3.3B$2.9B$2.4B$3.0B$3.9B 90%
Accessory and spare parts sales$15M$49M$91M$254M$259M$397M$242M$198M$242M$299M 7%
Service revenues$2M$11M$16M$35M$42M$54M$72M$95M$86M$112M 3%

Revenue by region

Fiscal years, as NIU reports them in its 10-K filings; fiscal 2025 total $4.3B.

Regions2016201720182019202020212022202320242025Share
Mainland China$353M$731M$1.3B$1.6B$2.0B$3.2B$2.6B$2.2B$2.8B$4.0B 93%
Europe$1M$36M$149M$274M$305M$430M$343M$152M$172M$178M 4%
Others$650,326$2M$10M$159M$100M$115M$242M$253M$271M$127M 3%
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Questions

Where does NIU make its money?

In fiscal 2025, by product: Electric scooter sales $3.9B, Accessory and spare parts sales $299M, Service revenues $112M.

From NIU's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.