National CineMedia (NCMI) revenue breakdown
By product, National advertising revenue is the largest at 80% of fiscal 2025 revenue, growing -5% a year over 9 years.
Revenue by product
Fiscal years, as National CineMedia reports them in its 10-K filings; fiscal 2025 total $243M.
| Products | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| National advertising revenue | $312M | $296M | $312M | $349M | $67M | $84M | $187M | $115M | $188M | $194M | 80% |
| Local and regional advertising revenue | — | $89M | $71M | $67M | $18M | $19M | $44M | $30M | $39M | $35M | 14% |
| ESA advertising revenue from beverage concessionaire agreements | $29M | $30M | $31M | $29M | $6M | $11M | $19M | $10M | $14M | $14M | 6% |
| Management Fee Reimbursement | — | — | — | — | — | — | — | $10M | — | — | — |
| Local and regional advertising revenue | $107M | — | — | — | — | — | — | — | — | — | — |
| Regional Advertising Revenue | — | $11M | $27M | — | — | — | — | — | — | — | — |
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Where does National CineMedia make its money?
In fiscal 2025, by product: National advertising revenue $194M, Local and regional advertising revenue $35M, ESA advertising revenue from beverage concessionaire agreements $14M.
From National CineMedia's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.