Monster Beverage (MNST) revenue breakdown
By segment, Monster Energy Drinks is the largest at 92% of fiscal 2025 revenue, growing 12% a year over 9 years.
By region, U.S. and Canada is the largest at 61% of fiscal 2025 revenue; Latin America and Caribbean grew fastest, 25% a year over 7 years.
Revenue by segment
Fiscal years, as Monster Beverage reports them in its 10-K filings; fiscal 2025 total $8.3B.
| Segments | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Monster Energy Drinks | $2.8B | $3.0B | $3.5B | $3.9B | $4.3B | $5.2B | $5.8B | $6.6B | $6.9B | $7.7B | 92% |
| Strategic Brands | $273M | $300M | $286M | $275M | $266M | $295M | $353M | $377M | $432M | $469M | 6% |
| Alcohol Brands | — | — | — | — | — | — | $101M | $185M | $172M | $135M | 2% |
| Other | $17M | $22M | $23M | $22M | $27M | $26M | $23M | $23M | $24M | $25M | 0% |
Revenue by region
Fiscal years, as Monster Beverage reports them in its 10-K filings; fiscal 2025 total $8.3B.
| Regions | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|
| U.S. and Canada | $2.8B | $3.0B | $3.2B | $3.6B | $4.1B | $4.6B | $4.7B | $5.1B | 61% |
| EMEA | $579M | $675M | $746M | $1.1B | $1.2B | $1.4B | $1.6B | $1.9B | 23% |
| Latin America and Caribbean | $147M | $179M | $214M | $325M | $511M | $625M | $666M | $698M | 8% |
| Asia Pacific (including Oceania) | $251M | $352M | $424M | $473M | $456M | $514M | $541M | $624M | 8% |
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Where does Monster Beverage make its money?
In fiscal 2025, by segment: Monster Energy Drinks $7.7B, Strategic Brands $469M, Alcohol Brands $135M, Other $25M.
From Monster Beverage's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.