Mattel (MAT) revenue breakdown
By segment, North America is the largest at 56% of fiscal 2025 revenue, growing 4% a year over 7 years.
By product, Infant, Toddler, and Preschool is the largest at 28% of fiscal 2019 revenue; Action Figures, Building Sets, and Games grew fastest, 14% a year over 1 years.
Revenue by segment
Fiscal years, as Mattel reports them in its 10-K filings; fiscal 2025 total $5.3B.
| Segments | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | — | — | $2.3B | $2.3B | $2.4B | $3.0B | $3.2B | $3.2B | $3.2B | $3.0B | 56% |
| International | — | — | $1.9B | $2.0B | $1.9B | $2.2B | $2.2B | $2.2B | $2.2B | $2.3B | 44% |
| North America | $3.0B | — | — | — | — | — | — | — | — | — | — |
| North American Region | — | $3.0B | — | — | — | — | — | — | — | — | — |
| International Region | $2.4B | $2.5B | — | — | — | — | — | — | — | — | — |
| American Girl | $590M | — | — | — | — | — | — | — | — | — | — |
| American Girl | — | — | $327M | $257M | $258M | $270M | — | — | — | — | — |
Revenue by product
Fiscal years, as Mattel reports them in its 10-K filings; fiscal 2019 total $4.5B.
| Products | 2018 | 2019 | Share |
|---|---|---|---|
| Infant, Toddler, and Preschool | — | $1.3B | 28% |
| Barbie | $1.1B | $1.2B | 26% |
| Vehicles | — | $1.1B | 24% |
| Action Figures, Building Sets, and Games | $861M | $982M | 22% |
| Dolls | $1.7B | — | — |
| Hot Wheels | $834M | — | — |
Revenue by region
Fiscal years, as Mattel reports them in its 10-K filings; fiscal 2025 total $5.3B.
| Regions | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|
| North American Region | $3.2B | $3.2B | $3.2B | $3.2B | $3.0B | 56% |
| EMEA | $1.4B | $1.3B | $1.2B | $1.2B | $1.3B | 25% |
| Latin America | $520M | $591M | $658M | $608M | $603M | 11% |
| Asia Pacific | $324M | $305M | $331M | $363M | $402M | 8% |
Every line, every quarterThe deep dive has fifteen-plus years of statements, quarterly results, charts and valuation models for MAT.
Open MAT in InvestinglyQuestions
Where does Mattel make its money?
In fiscal 2025, by segment: North America $3.0B, International $2.3B.
From Mattel's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.