Jumia Technologies AG (JMIA) revenue breakdown
By product, First-party sales is the largest at 50% of fiscal 2025 revenue, growing 4% a year over 8 years.
By region, West Africa is the largest at 57% of fiscal 2025 revenue, growing 12% a year over 8 years.
Revenue by product
Fiscal years, as Jumia Technologies AG reports them in its 10-K filings; fiscal 2025 total $189M.
| Products | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| First-party sales | $68M | $81M | $91M | $50M | $65M | $82M | $86M | $77M | $95M | 50% |
| Third-party sales | — | — | — | — | — | $92M | $82M | $79M | $80M | 42% |
| Marketing and advertising | $2M | $2M | $7M | $9M | $10M | $17M | $12M | $8M | $8M | 4% |
| Value-added services | — | $15M | $23M | $22M | $25M | $6M | $4M | $3M | $4M | 2% |
| Other revenue | $6M | $2M | $872,000 | $2M | $5M | $6M | $2M | $2M | $2M | 1% |
| Fulfillment | $6M | $15M | $30M | $37M | $32M | — | — | — | — | — |
| Commissions | $11M | $14M | $28M | $40M | $30M | — | — | — | — | — |
Revenue by region
Fiscal years, as Jumia Technologies AG reports them in its 10-K filings; fiscal 2025 total $189M.
| Regions | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| West Africa | $45M | $66M | $77M | $72M | $80M | $103M | $84M | $79M | $108M | 57% |
| North Africa | $28M | $37M | $64M | $55M | $57M | $57M | $77M | $64M | $49M | 26% |
| East and South Africa | $17M | $26M | $37M | $31M | $29M | $34M | $24M | $24M | $31M | 17% |
| Europe | — | $509,000 | $48,000 | $831,000 | $329,000 | $294,000 | $1M | $247,000 | $565,000 | 0% |
| United Arab Emirates | — | — | $55,000 | $236,000 | $2M | $9M | $629,000 | $41,000 | $189,000 | 0% |
| Others | — | — | $1M | — | — | $26,000 | $8,000 | $25,000 | $11,000 | 0% |
| Portugal | $2M | — | — | — | — | — | — | — | — | — |
| France | $623,000 | — | — | — | — | — | — | — | — | — |
| Germany | $188,000 | — | — | — | — | — | — | — | — | — |
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Where does Jumia Technologies AG make its money?
In fiscal 2025, by product: First-party sales $95M, Third-party sales $80M, Marketing and advertising $8M, Value-added services $4M, Other revenue $2M.
From Jumia Technologies AG's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.