Ibotta (IBTA) revenue breakdown
By product, Redemption revenue is the largest at 87% of fiscal 2025 revenue, growing 29% a year over 3 years.
Revenue by product
Fiscal years, as Ibotta reports them in its 10-K filings; fiscal 2025 total $342M.
| Products | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|
| Redemption revenue | $139M | $244M | $309M | $297M | 87% |
| Ad & other revenue | $72M | $76M | $58M | $45M | 13% |
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Where does Ibotta make its money?
In fiscal 2025, by product: Redemption revenue $297M, Ad & other revenue $45M.
From Ibotta's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.