Garmin (GRMN) revenue breakdown

Technology · Scientific & Technical Instruments · Market cap $51.0B

By segment, Fitness Segment is the largest at 33% of fiscal 2025 revenue; Auto OEM Segment grew fastest, 27% a year over 4 years.

By region, Americas is the largest at 50% of fiscal 2023 revenue; APAC grew fastest, 12% a year over 7 years.

Revenue by segment

Fiscal years, as Garmin reports them in its 10-K filings; fiscal 2025 total $7.2B.

Segments2016201720182019202020212022202320242025Share
Fitness Segment$818M$762M$858M$1.0B$1.3B$1.5B$1.1B$1.3B$1.8B$2.4B 33%
Outdoor Segment$546M$699M$810M$918M$1.1B$1.6B$1.8B$1.7B$2.0B$2.1B 28%
Marine Segment$332M$374M$442M$509M$658M$875M$904M$917M$1.1B$1.2B 16%
Aviation Segment$439M$501M$603M$735M$623M$712M$793M$846M$877M$987M 14%
Auto OEM Segment—————$255M$284M$423M$611M$665M 9%
Auto Segment$910M$785M$634M$548M$460M————— —

Revenue by region

Fiscal years, as Garmin reports them in its 10-K filings; fiscal 2023 total $5.2B.

Regions20162017201820192020202120222023Share
Americas$1.5B$1.5B$1.6B$1.8B$2.0B$2.3B$2.4B$2.6B 50%
EMEA$1.1B$1.2B$1.2B$1.4B$1.6B$1.9B$1.6B$1.8B 34%
APAC$386M$445M$546M$589M$639M$774M$798M$838M 16%
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Questions

Where does Garmin make its money?

In fiscal 2025, by segment: Fitness Segment $2.4B, Outdoor Segment $2.1B, Marine Segment $1.2B, Aviation Segment $987M, Auto OEM Segment $665M.

From Garmin's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.