eBay (EBAY) revenue breakdown
By product, Marketplace revenues is the largest at 82% of fiscal 2025 revenue; Advertising revenues grew fastest, 20% a year over 3 years.
By region, United States is the largest at 52% of fiscal 2025 revenue; China grew fastest, 10% a year over 4 years.
Revenue by product
Fiscal years, as eBay reports them in its 10-K filings; fiscal 2025 total $11.1B.
| Products | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|
| Marketplace revenues | — | — | — | — | $8.6B | $8.7B | $8.6B | $9.1B | 82% |
| Advertising revenues | — | — | — | — | $1.2B | $1.4B | $1.6B | $2.0B | 18% |
| Net transaction revenues | $7.4B | $6.6B | $8.2B | $9.8B | — | — | — | — | — |
| Marketing services and other revenues | $1.2B | $848M | $651M | $648M | — | — | — | — | — |
Revenue by region
Fiscal years, as eBay reports them in its 10-K filings; fiscal 2025 total $11.1B.
| Regions | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|
| United States | $3.4B | $3.3B | $4.2B | $5.0B | $4.8B | $5.1B | $5.2B | $5.8B | 52% |
| United Kingdom | $1.4B | $1.3B | $1.7B | $1.9B | $1.6B | $1.6B | $1.5B | $1.6B | 14% |
| Rest of world | $1.5B | $1.8B | $2.0B | $1.4B | $1.5B | $1.4B | $1.4B | $1.5B | 14% |
| China | — | — | — | $856M | $882M | $1.0B | $1.2B | $1.3B | 11% |
| Germany | $1.2B | $1.0B | $1.1B | $1.2B | $1.0B | $971M | $972M | $978M | 9% |
| South Korea | $1.2B | — | — | — | — | — | — | — | — |
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Where does eBay make its money?
In fiscal 2025, by product: Marketplace revenues $9.1B, Advertising revenues $2.0B.
From eBay's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.