Diageo PLC ADR (DEO) revenue breakdown
By segment, Europe is the largest at 31% of fiscal 2026 revenue; Latin America and Caribbean grew fastest, 10% a year over 8 years.
By product, Spirits is the largest at 79% of fiscal 2026 revenue; Beer grew fastest, 7% a year over 8 years.
Revenue by segment
Fiscal years, as Diageo PLC ADR reports them in its 10-K filings; fiscal 2026 total $27.6B.
| Segments | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Europe | $5.2B | $5.1B | $4.7B | $4.8B | $7.5B | $7.2B | $8.0B | $8.0B | $8.6B | 31% |
| North America | $4.7B | $5.1B | $5.2B | $5.8B | $8.9B | $8.9B | $8.5B | $8.6B | $8.0B | 29% |
| Asia Pacific | $5.0B | $5.4B | $4.6B | $5.1B | $7.5B | $6.5B | $6.3B | $6.1B | $5.7B | 21% |
| Latin America and Caribbean | $1.4B | $1.4B | $1.2B | $1.4B | $2.6B | $2.7B | $2.4B | $2.4B | $2.8B | 10% |
| Africa | $2.1B | $2.2B | $1.9B | $2.0B | $3.2B | $2.9B | $2.5B | $2.7B | $2.5B | 9% |
| SC&P | $1.5B | $1.7B | $1.3B | $1.5B | $2.7B | — | — | — | — | — |
Revenue by product
Fiscal years, as Diageo PLC ADR reports them in its 10-K filings; fiscal 2026 total $27.8B.
| Products | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Spirits | $14.6B | $15.3B | $14.2B | $15.6B | $24.1B | $22.9B | $22.4B | $22.2B | $21.8B | 79% |
| Beer | $2.6B | $3.0B | $2.7B | $2.6B | $4.2B | $4.0B | $4.1B | $4.5B | $4.6B | 16% |
| Ready to Drink | $854M | $662M | $621M | $741M | $1.2B | $1.1B | $949M | $989M | $1.1B | 4% |
| Other | $326M | $308M | $231M | $216M | $360M | $310M | $429M | $316M | $290M | 1% |
Revenue by region
Fiscal years, as Diageo PLC ADR reports them in its 10-K filings; fiscal 2026 total $27.8B.
| Regions | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Rest of World | $9.3B | $9.6B | $8.3B | $8.9B | $14.2B | $14.0B | $13.8B | $13.6B | $14.0B | 50% |
| United States | $4.3B | $4.7B | $4.8B | $5.4B | $8.4B | $8.4B | $8.0B | $8.1B | $7.4B | 27% |
| India | $3.1B | $3.2B | $2.8B | $3.0B | $4.3B | $3.3B | $3.2B | $3.2B | $3.2B | 12% |
| United Kingdom | $1.6B | $1.7B | $1.7B | $1.8B | $2.8B | $2.6B | $2.8B | $3.0B | $3.2B | 11% |
| Netherlands | $63M | $70M | $62M | — | — | — | — | — | — | — |
Questions
Where does Diageo PLC ADR make its money?
In fiscal 2026, by segment: Europe $8.6B, North America $8.0B, Asia Pacific $5.7B, Latin America and Caribbean $2.8B, Africa $2.5B.
From Diageo PLC ADR's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.