Cricut (CRCT) revenue breakdown
By segment, Products is the largest at 54% of fiscal 2025 revenue; Platform grew fastest, 35% a year over 6 years.
By product, Platform is the largest at 46% of fiscal 2025 revenue, growing 6% a year over 3 years.
Revenue by segment
Fiscal years, as Cricut reports them in its 10-K filings; fiscal 2025 total $709M.
| Segments | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|
| Products | $235M | $431M | $552M | $608M | $456M | $400M | $381M | 54% |
| Platform | $54M | $111M | $206M | $279M | $309M | $313M | $327M | 46% |
| Connected machines | $198M | $417M | $548M | — | — | — | — | — |
Revenue by product
Fiscal years, as Cricut reports them in its 10-K filings; fiscal 2025 total $709M.
| Products | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|
| Platform | — | — | — | $279M | $309M | $313M | $327M | 46% |
| Connected machines | $198M | $417M | $548M | $253M | $198M | $192M | $192M | 27% |
| Products | $235M | $431M | $552M | $355M | $258M | $207M | $189M | 27% |
| Subscriptions | $54M | $111M | $206M | — | — | — | — | — |
Revenue by region
Fiscal years, as Cricut reports them in its 10-K filings; fiscal 2025 total $709M.
| Regions | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|
| North America | $469M | $888M | $1.2B | $744M | $610M | $555M | $539M | 76% |
| International | $17M | $71M | $149M | $142M | $155M | $157M | $170M | 24% |
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Where does Cricut make its money?
In fiscal 2025, by segment: Products $381M, Platform $327M.
From Cricut's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.