CarGurus (CARG) revenue breakdown
By segment, U.S. Marketplace is the largest at 88% of fiscal 2024 revenue, growing 9% a year over 4 years.
By product, Marketplace is the largest at 89% of fiscal 2024 revenue, growing 8% a year over 3 years.
Revenue by segment
Fiscal years, as CarGurus reports them in its 10-K filings; fiscal 2024 total $831M.
| Segments | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Share |
|---|---|---|---|---|---|---|---|---|---|
| U.S. Marketplace | — | — | — | $520M | $595M | $614M | $647M | $734M | 88% |
| Digital Wholesale | — | — | — | — | $314M | $996M | $216M | $98M | 12% |
| United States | $307M | $437M | $555M | — | — | — | — | — | — |
| International | $9M | $17M | $34M | — | — | — | — | — | — |
Revenue by product
Fiscal years, as CarGurus reports them in its 10-K filings; fiscal 2024 total $894M.
| Products | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Share |
|---|---|---|---|---|---|---|---|---|---|
| Marketplace | — | — | — | — | $637M | $659M | $698M | $797M | 89% |
| Dealer-to-Dealer | — | — | — | — | $225M | $320M | $110M | $60M | 7% |
| Sell My Car - Instant Max Cash Offer | — | — | — | — | $90M | $676M | $106M | $38M | 4% |
| Marketplace Subscription Revenue | $283M | $406M | $526M | $485M | — | — | — | — | — |
| Advertising and Other Revenue | $34M | $48M | $63M | $66M | — | — | — | — | — |
Revenue by region
Fiscal years, as CarGurus reports them in its 10-K filings; fiscal 2025 total $907M.
| Regions | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|
| US | $437M | $555M | $520M | $909M | $1.6B | $647M | $735M | $827M | 91% |
| International | $17M | $34M | $32M | $42M | $45M | $51M | $63M | $80M | 9% |
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Where does CarGurus make its money?
In fiscal 2024, by segment: U.S. Marketplace $734M, Digital Wholesale $98M.
From CarGurus's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.