British American Tobacco p.l.c. (BTI) revenue breakdown

Consumer Defensive · Tobacco · Market cap $119.6B

By segment, Combustibles is the largest at 89% of fiscal 2019 revenue, growing 13% a year over 2 years.

By product, Combustibles is the largest at 79% of fiscal 2025 revenue; New Categories grew fastest, 19% a year over 6 years.

Revenue by segment

Fiscal years, as British American Tobacco p.l.c. reports them in its 10-K filings; fiscal 2019 total $25.9B.

Segments201720182019Share
Combustibles$18.2B$22.1B$23.0B 89%
New Categories$385M$917M$1.3B 5%
Traditional Oral$415M$941M$1.1B 4%
Other$593M$562M$540M 2%

Revenue by product

Fiscal years, as British American Tobacco p.l.c. reports them in its 10-K filings; fiscal 2025 total $25.6B.

Products2019202020212022202320242025Share
Combustibles$23.0B$22.8B$22.0B$23.0B$22.1B$20.7B$20.2B 79%
New Categories$1.3B$1.4B$2.1B$2.9B$3.3B$3.4B$3.6B 14%
Traditional Oral$1.1B$1.2B$1.1B$1.2B$1.2B$1.1B$1.0B 4%
Other$540M$421M$483M$522M$665M$658M$745M 3%

Revenue by region

Fiscal years, as British American Tobacco p.l.c. reports them in its 10-K filings; fiscal 2025 total $25.6B.

Regions201720182019202020212022202320242025Share
All foreign countries$19.4B$24.3B$25.7B$25.6B$25.5B$27.4B$27.0B$25.6B$25.3B 99%
United Kingdom$203M$184M$178M$188M$209M$228M$255M$254M$268M 1%
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Questions

Where does British American Tobacco p.l.c. make its money?

In fiscal 2019, by segment: Combustibles $23.0B, New Categories $1.3B, Traditional Oral $1.1B, Other $540M.

From British American Tobacco p.l.c.'s annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.