Bilibili (BILI) revenue breakdown
By product, Value-added services is the largest at 39% of fiscal 2025 revenue, growing 69% a year over 8 years.
Revenue by product
Fiscal years, as Bilibili reports them in its 10-K filings; fiscal 2025 total $30.3B.
| Products | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Value-added services | $176M | $586M | $1.6B | $3.8B | $6.9B | $8.7B | $9.9B | $11.0B | $11.9B | 39% |
| Advertising | $159M | $463M | $817M | $1.8B | $4.5B | $5.1B | $6.4B | $8.2B | $10.1B | 33% |
| Mobile games | $2.1B | $2.9B | $3.6B | $4.8B | $5.1B | $5.0B | $4.0B | $5.6B | $6.4B | 21% |
| IP derivatives and others | $75M | $143M | $722M | $1.5B | $2.8B | $3.1B | $2.2B | $2.0B | $2.0B | 6% |
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Where does Bilibili make its money?
In fiscal 2025, by product: Value-added services $11.9B, Advertising $10.1B, Mobile games $6.4B, IP derivatives and others $2.0B.
From Bilibili's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.