Build-A-Bear Workshop (BBW) revenue breakdown

Consumer Cyclical · Specialty Retail · Market cap $334M

By segment, Direct to Consumer is the largest at 92% of fiscal 2026 revenue; Commercial grew fastest, 26% a year over 8 years.

By product, Retail is the largest at 92% of fiscal 2026 revenue; Commercial Product and Service grew fastest, 26% a year over 8 years.

Revenue by segment

Fiscal years, as Build-A-Bear Workshop reports them in its 10-K filings; fiscal 2026 total $530M.

Segments201720192020202120222023202420252026Share
Direct to Consumer$349M$326M$323M$249M$398M$446M$456M$460M$486M 92%
Commercial$6M$7M$12M$4M$12M$19M$25M$31M$39M 7%
International Franchising$2M$4M$3M$2M$2M$3M$5M$5M$5M 1%

Revenue by product

Fiscal years, as Build-A-Bear Workshop reports them in its 10-K filings; fiscal 2026 total $530M.

Products201720192020202120222023202420252026Share
Retail$349M$326M$323M$249M$398M$446M$456M$460M$486M 92%
Commercial Product and Service$6M$7M$12M$4M$12M$19M$25M$31M$39M 7%
International Franchising$2M$4M$3M$2M$2M$3M$5M$5M$5M 1%

Revenue by region

Fiscal years, as Build-A-Bear Workshop reports them in its 10-K filings; fiscal 2026 total $530M.

Regions201720192020202120222023202420252026Share
North America$293M$283M$287M$220M$358M$409M$426M$425M$451M 85%
Europe$62M$51M$49M$34M$51M$56M$56M$65M$72M 14%
Other Geographic Region$3M$2M$3M$2M$2M$3M$4M$6M$7M 1%
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Questions

Where does Build-A-Bear Workshop make its money?

In fiscal 2026, by segment: Direct to Consumer $486M, Commercial $39M, International Franchising $5M.

From Build-A-Bear Workshop's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.