Applovin (APP) revenue breakdown
By segment, Advertising is the largest at 68% of fiscal 2024 revenue, growing 99% a year over 4 years.
By product, In-App Purchases Revenue is the largest at 42% of fiscal 2022 revenue; Software Platform Revenue grew fastest, 74% a year over 3 years.
Revenue by segment
Fiscal years, as Applovin reports them in its 10-K filings; fiscal 2024 total $4.7B.
| Segments | 2020 | 2021 | 2022 | 2023 | 2024 | Share |
|---|---|---|---|---|---|---|
| Advertising | $207M | $674M | $1.0B | $1.8B | $3.2B | 68% |
| Apps | $1.2B | $2.1B | $1.8B | $1.4B | $1.5B | 32% |
Revenue by product
Fiscal years, as Applovin reports them in its 10-K filings; fiscal 2022 total $2.8B.
| Products | 2019 | 2020 | 2021 | 2022 | Share |
|---|---|---|---|---|---|
| In-App Purchases Revenue | $398M | $740M | $1.5B | $1.2B | 42% |
| Software Platform Revenue | $198M | $207M | $674M | $1.0B | 37% |
| In-App Advertising Revenue | — | $504M | $661M | $589M | 21% |
| Consumer Revenue | $398M | — | — | — | — |
Revenue by region
Fiscal years, as Applovin reports them in its 10-K filings; fiscal 2025 total $5.5B.
| Regions | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|
| United States | $622M | $896M | $1.7B | $1.7B | $1.0B | $1.7B | $2.8B | 52% |
| All other countries | — | — | — | — | $826M | $1.5B | $2.7B | 48% |
| Rest of the World | $372M | $555M | $1.1B | $1.1B | — | — | — | — |
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Where does Applovin make its money?
In fiscal 2024, by segment: Advertising $3.2B, Apps $1.5B.
From Applovin's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.