Apple (AAPL) revenue breakdown
By segment, Americas is the largest at 43% of fiscal 2025 revenue; Rest of Asia Pacific grew fastest, 11% a year over 9 years.
By product, iPhone is the largest at 50% of fiscal 2025 revenue; Services grew fastest, 18% a year over 9 years.
Revenue by segment
Fiscal years, as Apple reports them in its 10-K filings; fiscal 2025 total $416.2B.
| Segments | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Americas | $86.6B | $96.6B | $112.1B | $116.9B | $124.6B | $153.3B | $169.7B | $162.6B | $167.0B | $178.4B | 43% |
| Europe | $50.0B | $54.9B | $62.4B | $60.3B | $68.6B | $89.3B | $95.1B | $94.3B | $101.3B | $111.0B | 27% |
| Greater China | $48.5B | $44.8B | $51.9B | $43.7B | $40.3B | $68.4B | $74.2B | $72.6B | $67.0B | $64.4B | 15% |
| Rest of Asia Pacific | $13.7B | $15.2B | $17.4B | $17.8B | $19.6B | $26.4B | $29.4B | $29.6B | $30.7B | $33.7B | 8% |
| Japan | $16.9B | $17.7B | $21.7B | $21.5B | $21.4B | $28.5B | $26.0B | $24.3B | $25.1B | $28.7B | 7% |
Revenue by product
Fiscal years, as Apple reports them in its 10-K filings; fiscal 2025 total $416.2B.
| Products | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| iPhone | $136.7B | $139.3B | $164.9B | $142.4B | $137.8B | $192.0B | $205.5B | $200.6B | $201.2B | $209.6B | 50% |
| Services | $24.3B | $32.7B | $39.7B | $46.3B | $53.8B | $68.4B | $78.1B | $85.2B | $96.2B | $109.2B | 26% |
| Wearables, Home and Accessories | $11.1B | $12.8B | $17.4B | $24.5B | $30.6B | $38.4B | $41.2B | $39.8B | $37.0B | $35.7B | 9% |
| Mac | $22.8B | $25.6B | $25.2B | $25.7B | $28.6B | $35.2B | $40.2B | $29.4B | $30.0B | $33.7B | 8% |
| iPad | $20.6B | $18.8B | $18.4B | $21.3B | $23.7B | $31.9B | $29.3B | $28.3B | $26.7B | $28.0B | 7% |
Revenue by region
Fiscal years, as Apple reports them in its 10-K filings; fiscal 2025 total $416.2B.
| Regions | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Other countries | $91.5B | $100.1B | $115.6B | $114.2B | $125.0B | $163.6B | $172.3B | $172.2B | $181.9B | $200.0B | 48% |
| U.S. | $75.7B | $84.3B | $98.1B | $102.3B | $109.2B | $133.8B | $147.9B | $138.6B | $142.2B | $151.8B | 36% |
| China | $48.5B | $44.8B | $51.9B | $43.7B | $40.3B | $68.4B | $74.2B | $72.6B | $67.0B | $64.4B | 15% |
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Where does Apple make its money?
In fiscal 2025, by segment: Americas $178.4B, Europe $111.0B, Greater China $64.4B, Rest of Asia Pacific $33.7B, Japan $28.7B.
From Apple's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.