NOW vs SHOP: ServiceNow and Shopify compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- Shopify is the larger company, worth $234.7B, about 1.4 times ServiceNow.
- Shopify grew revenue faster over the last year (+33.7% vs +24.0%).
- Shopify keeps more of each dollar of revenue as operating profit (13.9% vs 11.4%).
- On earnings, ServiceNow is the cheaper stock (98.1x vs 177.3x).
- Shopify's price assumes faster free cash flow growth: about 29% a year, against 13% for ServiceNow (reverse DCF).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | NOW | SHOP |
|---|---|---|
| Market cap | $169.9B | $234.7B |
| Share price | $140.86 | $170.85 |
| Revenue (last fiscal year) | $13.3B | $11.6B |
| Free cash flow (last fiscal year) | $4.6B | $2.0B |
| Revenue growth, last year | +24.0% | +33.7% |
| Revenue growth per year, last 5 fiscal years | +22.5% | +25.8% |
| Operating margin | 11.4% | 13.9% |
| Net margin | 11.3% | 14.5% |
| Return on equity | 13.3% | 15.2% |
| P/E (trailing) | 98.1x | 177.3x |
| Price / free cash flow | 37.1x | 117.0x |
| EV / EBITDA | 48.0x | 58.8x |
| FCF growth the price implies | 13.1% | 28.5% |
| Dividend yield | — | — |
| Debt / equity | 1.53x | 0.14x |
| Fundamental grade | D | B |
| Superinvestors holding it | 8 | 6 |
| Insider purchases, last 12 months | 10 | 0 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
ServiceNow
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $5.9B | $1.8B | 4.4% |
| 2022 | $7.2B | $2.2B | 4.9% |
| 2023 | $9.0B | $2.7B | 8.5% |
| 2024 | $11.0B | $3.4B | 12.4% |
| 2025 | $13.3B | $4.6B | 13.7% |
Shopify
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $4.6B | $485M | 5.8% |
| 2022 | $5.6B | -$186M | -14.7% |
| 2023 | $7.1B | $905M | -20.1% |
| 2024 | $8.9B | $1.6B | 12.1% |
| 2025 | $11.6B | $2.0B | 12.7% |
Where the revenue comes from
ServiceNow · by products, 2025
License and Service$12.9B97%
Professional services and other$395M3%
Shopify · by products, 2025
Merchant solutions$8.8B76%
Subscription solutions$2.8B24%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open NOW in InvestinglyQuestions
Which is bigger, ServiceNow or Shopify?
Shopify (SHOP), at $234.7B against $169.9B.
Is NOW or SHOP cheaper?
By trailing P/E, ServiceNow (98.1x) is cheaper than Shopify (177.3x). A lower multiple can also mean the market expects less growth.
Which grows faster, NOW or SHOP?
Shopify: revenue grew +33.7% over the last year, against +24.0%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.