AMZN vs EBAY: Amazon.com and eBay compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- Amazon.com is the larger company, worth $2.76T, about 54.8 times eBay.
- Amazon.com grew revenue faster over the last year (+19.6% vs +14.8%).
- eBay keeps more of each dollar of revenue as operating profit (20.5% vs 12.1%).
- On earnings, eBay is the cheaper stock (26.2x vs 30.7x).
- Amazon.com's price assumes faster free cash flow growth: about 45% a year, against 12% for eBay (reverse DCF).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | AMZN | EBAY |
|---|---|---|
| Market cap | $2.76T | $50.4B |
| Share price | $262.43 | $112.19 |
| Revenue (last fiscal year) | $716.9B | $11.1B |
| Free cash flow (last fiscal year) | $7.7B | $1.4B |
| Revenue growth, last year | +19.6% | +14.8% |
| Revenue growth per year, last 5 fiscal years | +11.1% | +1.6% |
| Operating margin | 12.1% | 20.5% |
| Net margin | 17.4% | 18.5% |
| Return on equity | 24.5% | 47.6% |
| P/E (trailing) | 30.7x | 26.2x |
| Price / free cash flow | 358.7x | 30.3x |
| EV / EBITDA | 11.5x | 15.9x |
| FCF growth the price implies | 44.8% | 12.4% |
| Dividend yield | — | 1.0% |
| Debt / equity | 0.99x | 2.84x |
| Fundamental grade | C | C |
| Superinvestors holding it | 33 | 7 |
| Insider purchases, last 12 months | 10 | 4 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
Amazon.com
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $469.8B | -$14.7B | 5.3% |
| 2022 | $514.0B | -$16.9B | 2.4% |
| 2023 | $574.8B | $32.2B | 6.4% |
| 2024 | $638.0B | $32.9B | 10.8% |
| 2025 | $716.9B | $7.7B | 11.2% |
eBay
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $10.4B | $2.2B | 28.1% |
| 2022 | $9.8B | $1.8B | 24.0% |
| 2023 | $10.1B | $2.0B | 19.2% |
| 2024 | $10.3B | $2.0B | 22.5% |
| 2025 | $11.1B | $1.4B | 20.5% |
Where the revenue comes from
Amazon.com · by segments, 2025
North America$426.3B59%
International$161.9B23%
AWS$128.7B18%
eBay · by products, 2025
Marketplace revenues$9.1B82%
Advertising revenues$2.0B18%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open AMZN in InvestinglyQuestions
Which is bigger, Amazon.com or eBay?
Amazon.com (AMZN), at $2.76T against $50.4B.
Is AMZN or EBAY cheaper?
By trailing P/E, eBay (26.2x) is cheaper than Amazon.com (30.7x). A lower multiple can also mean the market expects less growth.
Which grows faster, AMZN or EBAY?
Amazon.com: revenue grew +19.6% over the last year, against +14.8%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.