XPOF (XPOF) revenue breakdown
By product, Franchise revenue is the largest at 61% of fiscal 2025 revenue; Franchise marketing fund revenue grew fastest, 27% a year over 6 years.
Revenue by product
Fiscal years, as XPOF reports them in its 10-K filings; fiscal 2025 total $315M.
| Products | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|
| Franchise revenue | $47M | $48M | $74M | $115M | $143M | $175M | $193M | 61% |
| Franchise marketing fund revenue | $9M | $7M | $14M | $20M | $27M | $34M | $36M | 12% |
| Equipment revenue | $40M | $21M | $23M | $43M | $56M | $54M | $35M | 11% |
| Other service revenue | $11M | $14M | $24M | $38M | $58M | $30M | $27M | 9% |
| Merchandise revenue | $22M | $17M | $20M | $26M | $33M | $27M | $24M | 8% |
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Where does XPOF make its money?
In fiscal 2025, by product: Franchise revenue $193M, Franchise marketing fund revenue $36M, Equipment revenue $35M, Other service revenue $27M, Merchandise revenue $24M.
From XPOF's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.