Hasbro (HAS) revenue breakdown
By segment, Consumer Products is the largest at 51% of fiscal 2025 revenue; Wizards of the Coast and Digital Gaming grew fastest, 21% a year over 6 years.
By product, Grow Brands is the largest at 74% of fiscal 2025 revenue, growing 10% a year over 2 years.
Revenue by segment
Fiscal years, as Hasbro reports them in its 10-K filings; fiscal 2025 total $5.2B.
| Segments | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Consumer Products | — | — | — | — | — | — | $3.9B | $3.2B | $2.8B | $2.7B | 51% |
| Wizards of the Coast and Digital Gaming | — | — | — | $761M | $907M | $1.3B | $1.5B | $1.6B | $1.7B | $2.4B | 46% |
| Entertainment | — | — | — | $78M | $909M | $1.2B | $1.0B | $711M | $133M | $125M | 2% |
| U.S. and Canada | $2.6B | $2.7B | $2.4B | — | — | — | — | — | — | — | — |
| International | $2.2B | $2.2B | $1.8B | — | — | — | — | — | — | — | — |
| Entertainment, Licensing and Digital | $265M | $325M | $356M | — | — | — | — | — | — | — | — |
| Global Operations | $59,000 | $97,000 | $109,000 | — | — | — | — | — | — | — | — |
Revenue by product
Fiscal years, as Hasbro reports them in its 10-K filings; fiscal 2025 total $4.7B.
| Products | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Grow Brands | — | — | — | — | — | — | — | $2.9B | $2.8B | $3.5B | 74% |
| Optimize Brands | — | — | — | — | — | — | — | $841M | $732M | $698M | 15% |
| Reinvent Brands | — | — | — | — | — | — | — | $768M | $607M | $524M | 11% |
| Non-Hasbro Branded Film and TV | — | — | — | — | — | — | — | $537M | — | — | — |
| Franchise Brands | $2.4B | $2.7B | $2.4B | $2.4B | $2.4B | $3.0B | $3.4B | — | — | — | — |
| Partner Brands | $1.4B | $1.3B | $987M | $1.2B | $1.1B | $1.2B | $1.1B | — | — | — | — |
| Hasbro Gaming | $813M | $893M | $788M | $710M | $815M | $851M | — | — | — | — | — |
| Non-Hasbro Branded Film & TV | — | — | — | — | $805M | $998M | $829M | — | — | — | — |
| Portfolio Brands | — | — | — | — | — | — | $625M | — | — | — | — |
| Emerging Brands | $418M | $355M | $359M | $378M | $372M | $455M | — | — | — | — | — |
Revenue by region
Fiscal years, as Hasbro reports them in its 10-K filings; fiscal 2025 total $4.7B.
| Regions | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $2.6B | $2.7B | $2.5B | $2.7B | $3.2B | $3.9B | $3.5B | $3.0B | $2.6B | $2.8B | 60% |
| Non-US | $2.4B | $2.5B | $2.1B | $2.1B | $2.3B | $2.5B | $2.3B | $2.0B | $1.5B | $1.9B | 40% |
Questions
Where does Hasbro make its money?
In fiscal 2025, by segment: Consumer Products $2.7B, Wizards of the Coast and Digital Gaming $2.4B, Entertainment $125M.
From Hasbro's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.