Celsius (CELH)

Consumer Defensive · Beverages - Non-Alcoholic
$26.81 -1.76% on the day Market cap $7.4B 52-week range $23.56 to $66.74 Prices as of Oct 7, 2026

What the price implies

A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.

Free cash flow growth the price needs
7% a year for 10 years

At a market value of $7.4B, Celsius's free cash flow of $323M (fiscal 2025) would need to grow about 7% a year for the stock to be worth today's price. That is slower than the company has grown its free cash flow over the last 6 years.

Assumes a 9% discount rate and 3% growth after year 10, on free cash flow (operating cash flow minus capital spending) from Celsius's SEC filings. Change any assumption, or model revenue and margins instead, in the Modeling tab, or try your own numbers in the reverse DCF calculator.

Implied by the price6.8% a year
Free cash flow, last 6 years164.0% a year
Revenue, same period68.7% a year
Price to free cash flow22.9x

Fundamental grade

D

Five factors scored 1 to 9 from CELH's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.

Valuation4
Profitability5
Growth2
Financial health4
Cash efficiency7

Key numbers

P/E (trailing)67.5x
P/E (forward)20.1x
Price / free cash flow22.9x
EV / EBITDA42.3x
Price / sales2.43x
Price / book6.35x
Revenue growth+10.6%
Operating margin5.3%
Net margin4.2%
Return on equity10.8%
Dividend yield—
Debt / equity1.84x

Results from SEC filings

Fiscal years, from Celsius's 10-K filings. The deep dive has 15+ years, quarters and every line.

Fiscal year20212022202320242025
Revenue$314M$654M$1.3B$1.4B$2.5B
Net income$4M-$187M$227M$145M$108M
Free cash flow-$100M$100M$124M$240M$323M
EPS (diluted)$0.02-$0.88$0.77$0.45$0.25
Operating margin-1.3%-24.1%20.2%11.5%5.6%

Where the revenue comes from

Revenue by regions, fiscal 2025.

North America$2.4B96%
Europe$73M3%
Asia-Pacific$13M1%
Other$7M0%

Superinvestors who own CELH

From each investor's latest 13F filing (what a 13F shows). 4 of the investors we track hold it.

InvestorLast quarterValue% of portfolioQuarter
Cliff Asness
AQR Capital Management
Added $104M0.04%Q2 2026
Hersh Cohen
ClearBridge Investments
Added $67M0.06%Q2 2026
Jean-Marie Eveillard
First Eagle Investment Management
New position $1M0.00%Q2 2026
Joel Greenblatt
Gotham Asset Management
New position $1M0.00%Q2 2026

Insider buying

Open-market purchases by Celsius's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.

DateInsiderSharesPriceValue
Sep 15, 2026 Damon Desantis
Director
16,000$27.95$447,200
Sep 15, 2026 Hal Kravitz
Director
12,000$28.00$336,000
Sep 14, 2026 Damon Desantis
Director
20,000$27.65$553,000
Sep 10, 2026 John Fieldly
Chief Executive Officer
18,000$27.44$493,843
Nov 13, 2025 Hal Kravitz
10,000$45.24$452,400

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In the full deep dive

DCF fair value per share
Yearly return (IRR) at today's price
Growth implied by revenue and margins
15+ years of statements and quarters

Questions

What growth does Celsius's stock price imply?

At a market value of $7.4B, Celsius would need its free cash flow to grow about 7% a year for 10 years (discounted at 9%, 3% growth after that) to be worth today's price. Over the last 6 years its free cash flow grew 164% a year.

Are Celsius insiders buying the stock?

5 open-market insider purchases of CELH in the last 12 months, from SEC Form 4 filings.

Which superinvestors own Celsius?

4 of the superinvestors Investingly tracks hold CELH in their latest 13F, including Cliff Asness, Hersh Cohen, Jean-Marie Eveillard.

Prices and ratios as of Oct 7, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.