Cardlytics (CDLX) revenue breakdown
By segment, Cardlytics Direct is the largest at 91% of fiscal 2025 revenue; Bridg Acquisition grew fastest, 26% a year over 4 years.
By product, Cost per Redemption is the largest at 61% of fiscal 2025 revenue, growing 18% a year over 8 years.
Revenue by segment
Fiscal years, as Cardlytics reports them in its 10-K filings; fiscal 2025 total $233M.
| Segments | 2016 | 2017 | 2018 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|
| Cardlytics Direct | $98M | $122M | $149M | $259M | $277M | $285M | $256M | $212M | 91% |
| Bridg Acquisition | — | — | — | $8M | $21M | $24M | $23M | $21M | 9% |
| Other Platform Solutions | $15M | $8M | $1M | — | — | — | — | — | — |
Revenue by product
Fiscal years, as Cardlytics reports them in its 10-K filings; fiscal 2025 total $212M.
| Products | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Cost per Redemption | $34M | $43M | $63M | $54M | $82M | $88M | $87M | $99M | $129M | 61% |
| Cost per Served Sales | $82M | $101M | $144M | $131M | $175M | $181M | $191M | $151M | $79M | 37% |
| Cost Other | $15M | $6M | $3M | $2M | $1M | $8M | $8M | $5M | $4M | 2% |
| Bridg Other Revenue | — | — | — | — | — | $167,000 | — | — | — | — |
| Bridg Other Revenue | — | — | — | — | $155,000 | — | — | — | — | — |
Revenue by region
Fiscal years, as Cardlytics reports them in its 10-K filings; fiscal 2025 total $233M.
| Regions | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $101M | $114M | $132M | $187M | $173M | $246M | $275M | $291M | $254M | $203M | 87% |
| United Kingdom | $12M | $17M | $19M | $24M | $14M | $21M | $23M | $18M | $24M | $30M | 13% |
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Where does Cardlytics make its money?
In fiscal 2025, by segment: Cardlytics Direct $212M, Bridg Acquisition $21M.
From Cardlytics's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.