WPP vs ZD: WPP PLC ADR and Ziff Davis compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- WPP PLC ADR is the larger company, worth $5.9B, about 2.7 times Ziff Davis.
- Ziff Davis grew revenue faster over the last year (-2.7% vs -8.1%).
- Ziff Davis keeps more of each dollar of revenue as operating profit (5.5% vs 2.8%).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | WPP | ZD |
|---|---|---|
| Market cap | $5.9B | $2.1B |
| Share price | $25.38 | $56.52 |
| Revenue (last fiscal year) | $13.6B | $1.5B |
| Free cash flow (last fiscal year) | $538M | $288M |
| Revenue growth, last year | -8.1% | -2.7% |
| Revenue growth per year, last 5 fiscal years | +1.4% | +0.6% |
| Operating margin | 2.8% | 5.5% |
| Net margin | -1.6% | 48.6% |
| Return on equity | -8.5% | 28.8% |
| P/E (trailing) | — | 49.7x |
| Price / free cash flow | 9.30x | 7.45x |
| EV / EBITDA | 7.62x | 13.5x |
| FCF growth the price implies | — | -8.2% |
| Dividend yield | 3.7% | — |
| Debt / equity | — | 0.79x |
| Fundamental grade | D | B |
| Superinvestors holding it | 1 | 4 |
| Insider purchases, last 12 months | 0 | 0 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
WPP PLC ADR
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $12.8B | $1.7B | 9.6% |
| 2022 | $14.4B | $477M | 9.4% |
| 2023 | $14.8B | $1.0B | 3.6% |
| 2024 | $14.7B | $1.2B | 9.0% |
| 2025 | $13.6B | $538M | 2.8% |
Ziff Davis
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $1.4B | $403M | 11.8% |
| 2022 | $1.4B | $230M | 14.3% |
| 2023 | $1.4B | $211M | 9.7% |
| 2024 | $1.4B | $284M | 8.1% |
| 2025 | $1.5B | $288M | 12.6% |
Where the revenue comes from
WPP PLC ADR · by segments, 2023
Global Integrated Agencies$12.6B85%
Public Relations$1.3B9%
Specialist Agencies$988M7%
Ziff Davis · by segments, 2025
Health & Wellness$402M28%
Technology & Shopping$357M25%
Cybersecurity & Martech$278M19%
Connectivity$231M16%
Gaming & Entertainment$184M13%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open WPP in InvestinglyQuestions
Which is bigger, WPP PLC ADR or Ziff Davis?
WPP PLC ADR (WPP), at $5.9B against $2.1B.
Which grows faster, WPP or ZD?
Ziff Davis: revenue grew -2.7% over the last year, against -8.1%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.