APP vs WPP: Applovin and WPP PLC ADR compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- Applovin is the larger company, worth $102.8B, about 17.5 times WPP PLC ADR.
- Applovin grew revenue faster over the last year (+52.8% vs -8.1%).
- Applovin keeps more of each dollar of revenue as operating profit (77.4% vs 2.8%).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | APP | WPP |
|---|---|---|
| Market cap | $102.8B | $5.9B |
| Share price | $277.04 | $25.38 |
| Revenue (last fiscal year) | $5.5B | $13.6B |
| Free cash flow (last fiscal year) | — | $538M |
| Revenue growth, last year | +52.8% | -8.1% |
| Revenue growth per year, last 5 fiscal years | +18.4% | +1.4% |
| Operating margin | 77.4% | 2.8% |
| Net margin | 64.6% | -1.6% |
| Return on equity | 139.4% | -8.5% |
| P/E (trailing) | 26.6x | — |
| Price / free cash flow | 26.1x | 9.30x |
| EV / EBITDA | 16.9x | 7.62x |
| FCF growth the price implies | — | — |
| Dividend yield | — | 3.7% |
| Debt / equity | 1.61x | — |
| Fundamental grade | B | D |
| Superinvestors holding it | 8 | 1 |
| Insider purchases, last 12 months | 8 | 0 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
Applovin
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $2.8B | $356M | 5.4% |
| 2022 | $2.8B | $406M | -1.7% |
| 2023 | $1.8B | $1.1B | 41.9% |
| 2024 | $3.2B | $2.1B | 59.3% |
| 2025 | $5.5B | — | 75.8% |
WPP PLC ADR
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $12.8B | $1.7B | 9.6% |
| 2022 | $14.4B | $477M | 9.4% |
| 2023 | $14.8B | $1.0B | 3.6% |
| 2024 | $14.7B | $1.2B | 9.0% |
| 2025 | $13.6B | $538M | 2.8% |
Where the revenue comes from
Applovin · by segments, 2024
Advertising$3.2B68%
Apps$1.5B32%
WPP PLC ADR · by segments, 2023
Global Integrated Agencies$12.6B85%
Public Relations$1.3B9%
Specialist Agencies$988M7%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open APP in InvestinglyQuestions
Which is bigger, Applovin or WPP PLC ADR?
Applovin (APP), at $102.8B against $5.9B.
Which grows faster, APP or WPP?
Applovin: revenue grew +52.8% over the last year, against -8.1%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.