PLNT vs YETI: Planet Fitness and YETI compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- YETI is the larger company, worth $3.5B, close to Planet Fitness's $3.5B.
- YETI grew revenue faster over the last year (+8.5% vs +7.1%).
- Planet Fitness keeps more of each dollar of revenue as operating profit (30.9% vs 12.2%).
- On earnings, Planet Fitness is the cheaper stock (15.9x vs 23.7x).
- YETI's price assumes faster free cash flow growth: about 3% a year, against 0% for Planet Fitness (reverse DCF).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | PLNT | YETI |
|---|---|---|
| Market cap | $3.5B | $3.5B |
| Share price | $43.09 | $39.79 |
| Revenue (last fiscal year) | $1.3B | $1.9B |
| Free cash flow (last fiscal year) | $255M | $212M |
| Revenue growth, last year | +7.1% | +8.5% |
| Revenue growth per year, last 5 fiscal years | +22.6% | +7.3% |
| Operating margin | 30.9% | 12.2% |
| Net margin | 16.9% | 9.2% |
| Return on equity | — | 29.3% |
| P/E (trailing) | 15.9x | 23.7x |
| Price / free cash flow | 13.7x | 16.6x |
| EV / EBITDA | 9.57x | 12.3x |
| FCF growth the price implies | 0.05% | 2.5% |
| Dividend yield | — | — |
| Debt / equity | — | 1.14x |
| Fundamental grade | B | B |
| Superinvestors holding it | 3 | 5 |
| Insider purchases, last 12 months | 1 | 0 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
Planet Fitness
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $587M | $135M | 24.4% |
| 2022 | $937M | $140M | 24.6% |
| 2023 | $1.1B | $194M | 25.5% |
| 2024 | $1.2B | $189M | 27.4% |
| 2025 | $1.3B | $255M | 29.8% |
YETI
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $1.4B | $90M | 19.5% |
| 2022 | $1.6B | $55M | 7.9% |
| 2023 | $1.7B | $235M | 13.6% |
| 2024 | $1.8B | $220M | 13.4% |
| 2025 | $1.9B | $212M | 11.4% |
Where the revenue comes from
Planet Fitness · by segments, 2025
Corporate-owned clubs$546M41%
Franchise$468M35%
Equipment$310M23%
YETI · by products, 2025
Drinkware$1.1B58%
Coolers & Equipment$749M40%
Other$34M2%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open PLNT in InvestinglyQuestions
Which is bigger, Planet Fitness or YETI?
YETI (YETI), at $3.5B against $3.5B.
Is PLNT or YETI cheaper?
By trailing P/E, Planet Fitness (15.9x) is cheaper than YETI (23.7x). A lower multiple can also mean the market expects less growth.
Which grows faster, PLNT or YETI?
YETI: revenue grew +8.5% over the last year, against +7.1%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.