MAT vs PLNT: Mattel and Planet Fitness compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- Mattel is the larger company, worth $4.9B, about 1.4 times Planet Fitness.
- Mattel grew revenue faster over the last year (+10.5% vs +7.1%).
- Planet Fitness keeps more of each dollar of revenue as operating profit (30.9% vs 7.8%).
- On earnings, Mattel is the cheaper stock (10.7x vs 15.9x).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | MAT | PLNT |
|---|---|---|
| Market cap | $4.9B | $3.5B |
| Share price | $16.69 | $43.09 |
| Revenue (last fiscal year) | $5.3B | $1.3B |
| Free cash flow (last fiscal year) | — | $255M |
| Revenue growth, last year | +10.5% | +7.1% |
| Revenue growth per year, last 5 fiscal years | -0.5% | +22.6% |
| Operating margin | 7.8% | 30.9% |
| Net margin | 7.8% | 16.9% |
| Return on equity | 21.4% | — |
| P/E (trailing) | 10.7x | 15.9x |
| Price / free cash flow | 11.8x | 13.7x |
| EV / EBITDA | 8.59x | 9.57x |
| FCF growth the price implies | — | 0.05% |
| Dividend yield | — | — |
| Debt / equity | 2.18x | — |
| Fundamental grade | C | B |
| Superinvestors holding it | 7 | 3 |
| Insider purchases, last 12 months | 0 | 1 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
Mattel
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $5.5B | — | 13.4% |
| 2022 | $5.4B | — | 12.4% |
| 2023 | $5.4B | — | 10.3% |
| 2024 | $5.4B | — | 12.9% |
| 2025 | $5.3B | — | 10.2% |
Planet Fitness
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $587M | $135M | 24.4% |
| 2022 | $937M | $140M | 24.6% |
| 2023 | $1.1B | $194M | 25.5% |
| 2024 | $1.2B | $189M | 27.4% |
| 2025 | $1.3B | $255M | 29.8% |
Where the revenue comes from
Mattel · by products, 2019
Infant, Toddler, and Preschool$1.3B28%
Barbie$1.2B26%
Vehicles$1.1B24%
Action Figures, Building Sets, and Games$982M22%
Planet Fitness · by segments, 2025
Corporate-owned clubs$546M41%
Franchise$468M35%
Equipment$310M23%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open MAT in InvestinglyQuestions
Which is bigger, Mattel or Planet Fitness?
Mattel (MAT), at $4.9B against $3.5B.
Is MAT or PLNT cheaper?
By trailing P/E, Mattel (10.7x) is cheaper than Planet Fitness (15.9x). A lower multiple can also mean the market expects less growth.
Which grows faster, MAT or PLNT?
Mattel: revenue grew +10.5% over the last year, against +7.1%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.