FCFS vs SYF: FirstCash and Synchrony Financial compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- Synchrony Financial is the larger company, worth $25.3B, about 2.7 times FirstCash.
- FirstCash grew revenue faster over the last year (+22.4% vs +2.3%).
- On earnings, Synchrony Financial is the cheaper stock (7.8x vs 27.1x).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | FCFS | SYF |
|---|---|---|
| Market cap | $9.5B | $25.3B |
| Share price | $213.70 | $72.80 |
| Revenue (last fiscal year) | $1.7B | $19.0B |
| Free cash flow (last fiscal year) | $531M | — |
| Revenue growth, last year | +22.4% | +2.3% |
| Revenue growth per year, last 5 fiscal years | +10.1% | +6.6% |
| Operating margin | 44.1% | — |
| Net margin | 21.0% | 18.3% |
| Return on equity | 16.7% | 20.8% |
| P/E (trailing) | 27.1x | 7.77x |
| Price / free cash flow | 20.2x | 2.57x |
| EV / EBITDA | 18.4x | 4.33x |
| FCF growth the price implies | 3.5% | — |
| Dividend yield | 0.76% | 1.6% |
| Debt / equity | 1.36x | 6.22x |
| Fundamental grade | B | C |
| Superinvestors holding it | 2 | 4 |
| Insider purchases, last 12 months | 4 | 6 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
FirstCash
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $1.1B | $181M | 50.2% |
| 2022 | $1.3B | $434M | 42.2% |
| 2023 | $1.4B | $356M | 39.8% |
| 2024 | $1.5B | $472M | 40.2% |
| 2025 | $1.7B | $531M | 44.0% |
Synchrony Financial
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $14.7B | — | — |
| 2022 | $16.0B | — | — |
| 2023 | $17.3B | — | — |
| 2024 | $19.5B | — | — |
| 2025 | $19.0B | — | — |
Where the revenue comes from
FirstCash · by regions, 2025
U.S.$2.6B72%
Mexico$836M23%
U.K.$151M4%
Other Latin America$53M1%
Synchrony Financial
No segment breakdown reported.
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open FCFS in InvestinglyQuestions
Which is bigger, FirstCash or Synchrony Financial?
Synchrony Financial (SYF), at $25.3B against $9.5B.
Is FCFS or SYF cheaper?
By trailing P/E, Synchrony Financial (7.77x) is cheaper than FirstCash (27.1x). A lower multiple can also mean the market expects less growth.
Which grows faster, FCFS or SYF?
FirstCash: revenue grew +22.4% over the last year, against +2.3%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.