DOO vs HOG: BRP and Harley-Davidson compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- BRP is the larger company, worth $4.0B, about 1.4 times Harley-Davidson.
- BRP grew revenue faster over the last year (+6.8% vs +6.1%).
- Harley-Davidson keeps more of each dollar of revenue as operating profit (5.8% vs 4.7%).
- On earnings, Harley-Davidson is the cheaper stock (13.7x vs 15.9x).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | DOO | HOG |
|---|---|---|
| Market cap | $4.0B | $2.8B |
| Share price | $52.96 | $26.90 |
| Revenue (last fiscal year) | $8.4B | $3.6B |
| Free cash flow (last fiscal year) | $871M | $415M |
| Revenue growth, last year | +6.8% | +6.1% |
| Revenue growth per year, last 5 fiscal years | +2.5% | -5.6% |
| Operating margin | 4.7% | 5.8% |
| Net margin | 3.5% | 5.6% |
| Return on equity | 47.8% | 6.5% |
| P/E (trailing) | 15.9x | 13.7x |
| Price / free cash flow | 4.54x | 6.71x |
| EV / EBITDA | 7.89x | 6.54x |
| FCF growth the price implies | — | -9.7% |
| Dividend yield | 1.6% | 2.7% |
| Debt / equity | 9.35x | 1.33x |
| Fundamental grade | C | C |
| Superinvestors holding it | 1 | 4 |
| Insider purchases, last 12 months | 0 | 6 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
BRP
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2022 | $7.6B | $72M | 15.5% |
| 2023 | $10.0B | -$10M | 13.6% |
| 2024 | $10.0B | $1.1B | 14.1% |
| 2025 | $7.9B | $262M | 7.0% |
| 2026 | $8.4B | $871M | 4.7% |
Harley-Davidson
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $4.5B | $856M | 18.1% |
| 2022 | $4.9B | $397M | 18.4% |
| 2023 | $4.9B | $547M | 16.0% |
| 2024 | $4.1B | $867M | 10.0% |
| 2025 | $3.6B | $415M | 10.7% |
Where the revenue comes from
BRP · by segments, 2024
Powersport segment$9.9B96%
Marine Segments$446M4%
Harley-Davidson · by segments, 2025
HDMC$3.6B99%
LiveWire$26M1%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open DOO in InvestinglyQuestions
Which is bigger, BRP or Harley-Davidson?
BRP (DOO), at $4.0B against $2.8B.
Is DOO or HOG cheaper?
By trailing P/E, Harley-Davidson (13.7x) is cheaper than BRP (15.9x). A lower multiple can also mean the market expects less growth.
Which grows faster, DOO or HOG?
BRP: revenue grew +6.8% over the last year, against +6.1%.
More comparisons
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.