GIS vs MICC: General Mills and Magnum Ice Cream Company compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- General Mills is the larger company, worth $17.3B, about 1.5 times Magnum Ice Cream Company.
- Magnum Ice Cream Company grew revenue faster over the last year (-0.5% vs -2.8%).
- Magnum Ice Cream Company keeps more of each dollar of revenue as operating profit (7.6% vs -1.1%).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | GIS | MICC |
|---|---|---|
| Market cap | $17.3B | $11.3B |
| Share price | $32.29 | $17.28 |
| Revenue (last fiscal year) | $18.4B | $7.9B |
| Free cash flow (last fiscal year) | $1.6B | $123M |
| Revenue growth, last year | -2.8% | -0.5% |
| Revenue growth per year, last 5 fiscal years | -0.8% | +1.9% |
| Operating margin | -1.1% | 7.6% |
| Net margin | -4.9% | 3.7% |
| Return on equity | -12.0% | 46.9% |
| P/E (trailing) | — | 32.9x |
| Price / free cash flow | 7.55x | 1027.0x |
| EV / EBITDA | 281.7x | 11.4x |
| FCF growth the price implies | -3.3% | — |
| Dividend yield | 7.6% | — |
| Debt / equity | 3.06x | 11.0x |
| Fundamental grade | F | D |
| Superinvestors holding it | 7 | 0 |
| Insider purchases, last 12 months | 8 | 0 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
General Mills
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2022 | $19.0B | $2.7B | 18.3% |
| 2023 | $20.1B | $2.1B | 17.1% |
| 2024 | $19.9B | $2.5B | 17.3% |
| 2025 | $19.5B | $2.3B | 17.0% |
| 2026 | $18.4B | $1.6B | 4.8% |
Magnum Ice Cream Company
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2023 | $7.6B | $634M | 9.7% |
| 2024 | $7.9B | $792M | 9.6% |
| 2025 | $7.9B | $123M | 7.6% |
Where the revenue comes from
General Mills · by products, 2026
Snacks$4.1B22%
Cereal$3.1B17%
Convenient meals$2.9B16%
Pet$2.8B15%
Dough$2.4B13%
Baking mixes and ingredients$1.9B10%
Magnum Ice Cream Company · by segments, 2025
Europe and ANZ$3.2B40%
Americas$2.8B35%
AMEA$2.0B25%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open GIS in InvestinglyQuestions
Which is bigger, General Mills or Magnum Ice Cream Company?
General Mills (GIS), at $17.3B against $11.3B.
Which grows faster, GIS or MICC?
Magnum Ice Cream Company: revenue grew -0.5% over the last year, against -2.8%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.