BF-B vs DEO: Brown-Forman and Diageo PLC ADR compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- Diageo PLC ADR is the larger company, worth $49.2B, about 4.0 times Brown-Forman.
- Diageo PLC ADR grew revenue faster over the last year (+0.3% vs -1.4%).
- Brown-Forman keeps more of each dollar of revenue as operating profit (25.4% vs 15.5%).
- On earnings, Brown-Forman is the cheaper stock (15.5x vs 81.8x).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | BF-B | DEO |
|---|---|---|
| Market cap | $12.2B | $49.2B |
| Share price | $26.39 | $86.73 |
| Revenue (last fiscal year) | $3.9B | $28.0B |
| Free cash flow (last fiscal year) | $893M | — |
| Revenue growth, last year | -1.4% | +0.3% |
| Revenue growth per year, last 5 fiscal years | -0.0% | -2.0% |
| Operating margin | 25.4% | 15.5% |
| Net margin | 18.4% | 9.1% |
| Return on equity | 18.2% | 22.9% |
| P/E (trailing) | 15.5x | 81.8x |
| Price / free cash flow | 28.3x | 18.3x |
| EV / EBITDA | 14.0x | 11.0x |
| FCF growth the price implies | 0.00% | — |
| Dividend yield | 3.5% | 3.8% |
| Debt / equity | 0.97x | 3.26x |
| Fundamental grade | B | D |
| Superinvestors holding it | 0 | 9 |
| Insider purchases, last 12 months | 0 | 0 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
Brown-Forman
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2022 | $3.9B | $798M | 30.6% |
| 2023 | $4.2B | $457M | 26.7% |
| 2024 | $4.2B | $419M | 33.8% |
| 2025 | $4.0B | $431M | 27.8% |
| 2026 | $3.9B | $893M | 25.5% |
Diageo PLC ADR
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2022 | $29.8B | — | 19.8% |
| 2023 | $28.3B | — | 19.6% |
| 2024 | $27.9B | — | 21.5% |
| 2025 | $28.0B | — | 15.5% |
Where the revenue comes from
Brown-Forman · by products, 2026
Whiskey$2.9B74%
Ready-to-Drink$542M14%
Tequila$251M6%
Rest of portfolio$201M5%
Non-branded and bulk$33M1%
Diageo PLC ADR · by products, 2026
Spirits$21.8B79%
Beer$4.6B16%
Ready to Drink$1.1B4%
Other$290M1%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open BF-B in InvestinglyQuestions
Which is bigger, Brown-Forman or Diageo PLC ADR?
Diageo PLC ADR (DEO), at $49.2B against $12.2B.
Is BF-B or DEO cheaper?
By trailing P/E, Brown-Forman (15.5x) is cheaper than Diageo PLC ADR (81.8x). A lower multiple can also mean the market expects less growth.
Which grows faster, BF-B or DEO?
Diageo PLC ADR: revenue grew +0.3% over the last year, against -1.4%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.